The discussion about gender psychological differences or the existence of gender similarities has existed for a long time. Research on the psychological differences between men and women has generated a lot of interest, but this issue remains unsolved. The current research was designed and implemented with the aim of studying gender similarities and differences in emotional intelligence, communication skills and personal brand of women and men students of Islamic Azad University in Tehran. This research is of a comparative type, which was carried out quantitatively with the survey technique and questionnaire measurement tool. The statistical population includes all the students of the Islamic Azad University in Tehran, who were studying in the academic year 1403-1404, and the sample size is 384 according to Morgan's table. Questionnaires were sent to 384 people, but only 330 questionnaires could be analyzed. In this research, three questionnaires were used; 1. 28-item emotional intelligence questionnaire by Bradbury and Graves (2004), which is based on the perspective and theory of Golman et al. (1999) in four dimensions including; Self-awareness, self-management, social awareness and relationship management are built. 2. Queen Dam's 34-item communication skills questionnaire (2004), which was used in researches in Iran by Chari and Fadakar (2004) and then by Aghazadeh (2007). Communication skills include; The ability to receive and send messages, emotional control, listening, insight into the process of communication and communication with assertiveness were considered. . Jennifer Acker's 40-item brand personality questionnaire (1997); in five dimensions of brand personality; Honesty, excitement, competence, perfection, and stubbornness, which are used in Aghazadeh's research (2017). To check the validity of the instrument, face validity was used, and in order to measure the reliability of the measuring instrument, the method of calculating Cronbach's alpha coefficient was used. The reliability coefficient of the emotional intelligence questionnaire was 0.863, the reliability coefficient of the communication skills questionnaire was 0.847, and the reliability coefficient of the personal brand questionnaire was 0.907. The results showed that the difference between male and female students is significant in some cases and at the 95% confidence level (Sig<0.05). In relationship management (from the dimensions of emotional intelligence), the general state of emotional intelligence, the ability to receive and send messages, and listening and insight into the communication process (from the dimensions of communication skills), women are higher, but in competence, perfection and stubbornness (from the dimensions of personal brand), the condition of men is better.