Document Type : Original Article
Authors
1
Art Research Student, Faculty of Art and Architecture, Azad University, International Branch, Kish, Iran
2
Professor of Art Research Department, Al-Zahra University, Tehran, Iran
3
Department of Textile and Clothing Design, Faculty of Art and Architecture, Islamic Azad University, Yazd, Iran
4
Department of Graphics, Faculty of Art and Architecture, Islamic Azad University, Shabest,
Abstract
Golestan province has a rich cultural heritage due to the presence of many ethnic groups. Turkmen women entrepreneurs have participated in exhibitions in countries such as China, Turkey, Germany, and Italy through their art production, such as weaving hand-woven fabrics, producing carpets, sewing and embroidery, and making traditional and handmade jewelry. This widespread and continuous presence has led to a significant change in their clothing. The purpose of this research is to find an answer to the question of how, from the perspective of cultural semiotics, the culture of "the self" and the culture of "the other" are represented in the clothing system of Turkmen women. The qualitative research method is descriptive-analytical, and Yuri Lotman's semiotic approach was used in analyzing the information. The semiotic system attempts to examine and study the elements of variability and modification of life from tribal to urban in the modern world by analyzing the self and the other. The results of the research show that social, economic, cultural, and political changes have played a very effective role as the main drivers of clothing changes among Turkmens. Trade, technology, social networks and the expansion of urbanization are important factors of cultural power. Which has led to the creation of the ground for the entry of "cultural otherness" and the creation of a platform for cultural transformation and has ultimately changed the cultural codes of the ethnic groups and consequently has also transformed the clothing system. Ultimately, the upper class has accepted the change from within more easily than the lower class due to the change in lifestyle.
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